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Ad of the Day: Our Life at the Cost Of Theirs? For WWF by Ogilvy

Ogilvy & Mather have launched another great enviro ad campaign for the World Wildlife Federation (WWF). The whole drawing-a-human-world-on-the-skin-of-an-animal thing may be relatively original (though I swear I’ve seen it somewhere… help me out,) the rhino sketch is dead-ringer of Albrecht Durer’s drawing of a rhino from 1515…

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Ogilvy Launches Website to Help Marketers Manage Through the Recession

Less than a week after laying off 10% of its workforce, Ogilvy has launched a website aimed at providing marketers (clients) with resources to help them identify where and how to cut budgets, how to optimize whats left and how to improve effectiveness and efficiency. Here’s a first glance of what Ogilvy did right and what they did wrong…

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Ad: The Diversity of Species in the Rainforest (by Ogilvy)

Here’s a brilliant enviro ad for OroVerde (green gold) of Germany, made by the recently shaken-up Ogilvy. Be sure to check out OroVerde’s microsite, Jungle Race if playing online games in German is your thing…

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Ogilvy Layoffs 2009: Follow-up

As a follow-up to our coverage of Ogilvy’s recent layoffs, we bring you “The Top 6 Layoff Headlines that Were Never Posted on Ogilvy.com” as well as “Key Excerpts from Recent [awesome] Comments in the Blogosphere…”

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Ogilvy to Layoff 10% of U.S. Staff

In response to reductions in client spending, layoffs began yesterday at The Ogilvy Group. Some sources are estimating up to 300 North American employees will be laid off, while others are predicting a 10% reduction. BNET is predicting that this is just the beginning of a wave of thousands that will go through WPP’s agencies in the coming year…

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The 13 Skills of the Public Relations Pro of the Future

Over the past few years at Ogilvy, we have unleashed one of the most intensive training regimens I know of for our staff. While our focus is on digital and “digital influence,” there are a lot of other skills that will help the next generation of communications experts. The next generation will need to get strong in the following. I have begun the process of drilling down into each to offer some practical “how-to’s” for each…

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