Online Advertising

Thumbnail image for Next New Networks: TV for the Web = TV for the Win

Next New Networks: TV for the Web = TV for the Win

Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming.

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Thumbnail image for European Newspaper Industry: One Step Ahead?

European Newspaper Industry: One Step Ahead?

First Healthcare and now, newspapers?

While many European newspapers are facing the same problems as those here in the States, there are a few standouts that have found creative ways to stay afloat and even profit, in what seems to be a dwindling industry.

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Thumbnail image for How Will Print Publications Survive?

How Will Print Publications Survive?

For a while the print industry was doing an okay job of rolling with the punches being delivered by online media, but with the decline of our economy it would seem that print is on the ground for the final knock out.

Is it too late to save print?

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Thumbnail image for The Future of Social Media Advertising

The Future of Social Media Advertising

If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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Thumbnail image for Behavioral Advertising to Remain Unregulated by FTC

Behavioral Advertising to Remain Unregulated by FTC

The FTC has issued only modest changes to a 2007 federal policy on behavioral advertising, the practice of tracking user behavior online and then tailoring advertising accordingly. Behavioral advertising will remain self-regulated by Internet companies, and the report contains only “recommendations.”

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Thumbnail image for Online Advertising Enters into a Recession

Online Advertising Enters into a Recession

PubMatic has released their Q4 2008 Ad Price Index and its clear that online advertising has entered into a recession. All sizes of website sizes were down dramatically from Q4 2007 by an average of 43%. All sizes of websites were also down from Q3 2008 to Q4 2008, but the drops were…

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Thumbnail image for Burger King Cancels Facebook Ad Campaign

Burger King Cancels Facebook Ad Campaign

Since January 5, Burger King has been running their “Whopper Sacrifice” ad campaign on Facebook, in which members of the social networking site can get a free whopper if they “de-friend” 10 of the people on their friend list. Just 10 days after the campaign began, though, Burger King has canceled the campaign in response to pushback from Facebook, which said..

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ESPN is redesigning their website to optimize for advertising

The redesign aims to reduce clutter, slim down text, improve video access, and create more advertising options. Smart move.

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