Pepsi

Thumbnail image for Thank You Advertisers, For a Glass-Half-Full Attitude

Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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Thumbnail image for The Best Articles We’ve Read This Week: The March 6 Hitlist

The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for Social Marketing: Who Has the Power, Consumers or Brands?

Social Marketing: Who Has the Power, Consumers or Brands?

Sometimes things are just better left the way they were. Lately, through the thousands of social marketing tools that have entered our world, customers are getting a chance to speak out like never before. Here are a few recent examples of how customers have responded and some questions about what is really going on here.

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Thumbnail image for Advertisers Ride the Coattails of the Obama Brand

Advertisers Ride the Coattails of the Obama Brand

I am not talking about t-shirts, mugs or bobble-head dolls. I am referring to some recent not-so-subliminal advertising from the likes of Pepsi, Ikea and Ben and Jerry’s Ice Cream. President Barack Obama’s marketing efforts have been the most influential since JKF used television to…

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