Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.
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In the increasingly critical push to cut costs while avoiding layoffs, some companies are finding a solution in the mantra “same price, less product.” Last night on NPR I heard Michelle Norris interview Ben Popkin of The Consumerist about the recent trend of companies decreasing the size of their products in grocery stores while maintaining the same price, effectively raising prices on the sly.
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