Recession

Thumbnail image for Thank You Advertisers, For a Glass-Half-Full Attitude

Thank You Advertisers, For a Glass-Half-Full Attitude

Like I said in my A Little Bit of Good News In a Bad News World post a couple of weeks back, I am SICK of hearing bad news everywhere. So that is why I was happy when, while researching this week’s article, I found that advertisers are infusing their ad campaigns with positive messages.

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Now is the Time for Optimism

Friends and family are losing their jobs. The stock market has tanked. Home values have deteriorated dramatically. The situation is dour, but an important step in the recovery process is for individuals to begin recognizing that recessions are part of the natural business cycle.

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Thumbnail image for Recession Proof Industries: A Few Unexpected Industries That Are Up When the Economy is Down

Recession Proof Industries: A Few Unexpected Industries That Are Up When the Economy is Down

A while back we wrote about how to find a job in a recession, and we recommended you look into industries that are expected to keep growing despite the downturn. Most of those industries were pretty obvious, though, so here’s a look at some unexpected industries that continue to rock through the recession.

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Thumbnail image for How to Grow Sales in a Down Economy

How to Grow Sales in a Down Economy

2008 was a tough year. 2009 looks like it will be even tougher. Every day you open the newspaper and read the news online, there seems to be more bad news on the economy, but not everyone is focusing on the down economy. Some companies are using this period of economic uncertainty and business challenge as a time to gain market share and mind share.

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Thumbnail image for Yes, YOU Can! Sell Even When No One Wants to Buy

Yes, YOU Can! Sell Even When No One Wants to Buy

Sales people need to buck up and shut up. Get low to the ground, focus, and hustle. The pity party needs to stop if you want to live through this recession. We all need a refresher here and there, and I am helping by giving a huge wake-up call to all you whiners! Together we will get through this downturn, but it’ll take focus, determination, and love for sales. Do it. Just sell.

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Thumbnail image for The Benefits of a Recession are the Same as Those of a Forest Fire

The Benefits of a Recession are the Same as Those of a Forest Fire

This is a stressful, painful, and trying time for many of us, particularly those who have found themselves unemployed following a round of “strategic workforce reductions.” To be sure, before this ends we will suffer the loss of more jobs, homes, savings, and investments, but I dare say that at the end of this recession we will be a better nation for…

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Thumbnail image for A Survival Guide for How to Keep Your Job in a Recession

A Survival Guide for How to Keep Your Job in a Recession

It doesn’t matter where you work or what your position is or how secure you think your job is; in this recession nobody is inherently safe from “strategic workforce reductions.” You need to earn your pay every day and continually reaffirm your worth in your employer’s eyes, and even then there are no guarantees. If you don’t believe me, ask some of the employees who…

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Thumbnail image for Online Advertising Enters into a Recession

Online Advertising Enters into a Recession

PubMatic has released their Q4 2008 Ad Price Index and its clear that online advertising has entered into a recession. All sizes of website sizes were down dramatically from Q4 2007 by an average of 43%. All sizes of websites were also down from Q3 2008 to Q4 2008, but the drops were…

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The Downturn’s New Rules for Marketers (McKinsey Quarterly)

David Court at The McKinsey Quarterly published a great article on what its going to take to market your way through this recession. The strategies you used in past downturns aren’t going to cut it this time around; too much has changed in the last 10 years. To manage through the downturn you’re going to reassess and reprioritize your sales and marketing efforts.

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Pfizer Layoffs 2009: New Details Emerge and Rumors Abound

Pfizer has announced a new round of layoffs. The cuts target 800 research positions, 556 sales positions in Italy, and nearly 1,000 sales positions in France. I’ve compiled the hard facts that have been reported thus far, as well as unsubstantiated but seemingly credible details on how Pfizer will determine who gets laid off…

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Smarter Marketing in 2009: Predictions and Advice for Managing Through a Downturn

2009 brings smaller budgets, but that just means your marketing department must work harder to evaluate the marketing channels at hand. Make sure you choose the best one(s) for YOUR company and don’t fall into the trend of following what other companies are doing. The current state of the economy is a perfect excuse to reevaluate your media buy and explore other options…

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Video: Recession Ad from 1991 (History Repeats Itself)

Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession. “A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising…”

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How to Sell a Price Increase in a Downturn

Mark Hunter of SalesHunter wrote a guest post for the Sales and Management Blog, and it’s a must-read if you’ll be raising prices in 2009…

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More Reasons Why Now Is The Time For Hatching Something New

Neil Davidson at Red Gate Software published this post on OnStartups in response to Jason Cohen’s post, 6 reasons why this economy is good for startups. Neil chidingly curses Jason for beating him to the punch, but comes up with 6 more great reasons for why now is as good a time as any for startups…

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Google Layoffs: 5,000-10,000 Contract and Temp Jobs Get Cut

Details are murky, but Google Inc. has cut 5,000-10,000 temporary workers in a recent austerity drive spurred by the recession, although the Internet search leader still intends to spend billions of dollars during the next two years on product research, development and acquisitions…

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How Entrepreneurs Can Survive a Cash-Flow Crisis

If cash is king, the castle keep is looking pretty bare for entrepreneurs, grappling with a recession, a credit crisis, and the fallout from an unprecedented series of bank meltdowns. If you see a crunch coming, barter, liquidate inventory, ask clients for advance payments, and renegotiate vendor relationships, just for starters…

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2009 Will Be an Economic Engine for Change

2009 is shaping up to be a trigger for an unprecedented surge of innovation that may be one of the most important turning points in the last 100 years. Just as a forest fire can reset nature’s lifecycle, a recession can clear the business landscape, sprouting innovation and growth…

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If Everyone Let Their Advertising Jump off a Cliff, Would you Follow?

Research shows that companies that consistently advertise even during recessions perform better in the long run. Now is the perfect time to advertise! Stand above your competitors by maintaining or UPPING your marketing budget. If you have a strong service or product now is the time to prove it through the rough times…

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What Layoffs Mean for Small Employers

Statistics show that small-business hiring is at a standstill, but some companies are finding creative strategies to retain workers for the next upturn.

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