Lately I’ve been hitting some snags in my sales cycle. Without a doubt, my strength lies in the early stages of the sale. As the Marketing Manager for the past two years, I’ve been crafting our messaging, so I know it inside and out and can generate interest very quickly and lock in meetings. However, I’m having trouble closing.
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This article comes from John Hirth, a sales process training consultant. When asked the question “what do you do?” responding with “sales training” leads to either misunderstanding or “objections” that will need to be overcome. I’ve learned to respond with something that is somewhat vague and non-specific but that does a good job of creating interest and starting a conversation…
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