Social Media

Thumbnail image for 31 WordPress Plugins To Enhance Your Blog and Life

31 WordPress Plugins To Enhance Your Blog and Life

It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts – or portfolio – with the world. I’ve researched, downloaded, installed, and tested around 300 Wordpress plugins (of 4,200+ available) and found the following to be the best of the best.

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Thumbnail image for The Best Articles We’ve Read This Week: The March 6 Hitlist

The Best Articles We’ve Read This Week: The March 6 Hitlist

Every Friday The Daily Anchor offers up the best articles we’ve read all week. Most are recent, some are old, but hopefully they’ll all be useful, interesting or entertaining. The list isn’t huge and it isn’t exhaustive, because if it were there’d be no chance you’d read them all.

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Thumbnail image for The Future of Social Media Advertising

The Future of Social Media Advertising

If social media sites draw some of the highest traffic on the web, why have they had such an awful time figuring out how to generate revenue? Users would revolt and traffic would plummet if sites implemented fee-based membership structures, and traditional banner ads have been an epic fail.

So what’s it going to take to monetize social media?

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Thumbnail image for Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Twitter to Begin Charging Brands for Use. Maybe. Sort of. Not really.

Yesterday the mediaverse was abuzz with talk that Twitter was going to start charging for commercial use of its service. I just met with Twitter co-founder Jack Dorsey, and not only is that old news (they’ve been talking about it for a year,) but most “news” reports yesterday missed the mark. Here’s the real story.

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Thumbnail image for Marketing Toolshed: Twitter

Marketing Toolshed: Twitter

I went out on a limb (so to speak) and registered for an account with Twitter. I was skeptical at first, but in just a few days of persistent use, have discovered tangible value – including landing a meeting with a key decision-maker who I would never have reached otherwise. After creating my account, I started…

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Thumbnail image for Marketing to Millennials: A Lesson Learned from the Obama Campaign

Marketing to Millennials: A Lesson Learned from the Obama Campaign

In the spirit of Barack Obama’s Inauguration, I want to focus on the one group that helped push him into the White House, the Millennial generation. Millennials don’t pay much attention, if any, to marketing despite the fact (or perhaps because) theirs is the generation most marketed to in history, so how are you going to penetrate this hot group of “know-it-alls?”

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Twitter: Still Deciding if I Should Join

I have yet to take the leap to Twitter; I’ve heard some great things but am skeptical about involving myself in one more thing to maintain – email, a blog, a day job, facebook. Every day, though, I hear something new about why I should take the leap. If you’re in the same boat as me and are still on the fence about whether or not to join, I suggest you give these articles a quick read, so that at least you can make an informed decision…

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Why Social Media Marketing is Effective

Last month Brand Central Station posted a great article on why social media and word-of-mouth marketing are more effective than traditional medias. Alan See, writing a post in the Customer Think blog explains it this way… Research shows that we tend to remember 10% of what we read, 20% of what we hear, 30% of what we see…

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If Twitter’s So Great, Why Don’t I Get it? – 10 Tips for Twitter Beginners

When I first checked Twitter out, I didn’t get it. Like you, I’m always too busy. But if you want your site to rank better in the search engines, you want more direct traffic, or you just want to engage better with customers and influencers, Twitter is a must…

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Thumbnail image for Improve your Marketing with the Social Media Halo Effect

Improve your Marketing with the Social Media Halo Effect

Ken Burbary lays out a simple approach to help you get started with social media marketing, in a way that will augment your existing interactive marketing efforts with a “Social Media Halo Effect.”

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