Tools

6 Free Tools for Online Reputation Management

Online reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. Aside from protection, it can help you proactively join conversations around your topic area, helping to get your brand name out there…

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44 Tools for the PR Consultant’s Toolbox

Technology has made it easier than ever for small fries to provide big-league service. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found most helpful. Best of all, most are free or have free versions…

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