Posts tagged as:

TV Advertising

The Most In-Depth Super Bowl Advertising Analysis You’ll See Anywhere

Our friends over at Collective Intellect put together the most thorough Superbowl Ad analysis we’ve seen anywhere (sorry Ad Age,) so we’re teaming up to bring you the goods. This section includes 24-hour post-game consumer reactions, advertiser share and sentiment – best and worse, and media spend – adjusted share.

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Superbowl Ads: Winners, Losers and Key Takeaways

Me busy. You busy too. Rather than try to write some poetic write-up about this year’s Superbowl Ads, here are some down-and-dirty key takeaways and some of the best (and worst) videos…

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Advertisers Ride the Coattails of the Obama Brand

I am not talking about t-shirts, mugs or bobble-head dolls. I am referring to some recent not-so-subliminal advertising from the likes of Pepsi, Ikea and Ben and Jerry’s Ice Cream. President Barack Obama’s marketing efforts have been the most influential since JKF used television to…

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VIDEO: Humans With Cat Heads Make Me Want to Buy a Toyota Corolla… Wait, What?

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I find the following Toyota TV ad unbelievably amusing, but I have absolutely no idea what it has to do with cars or why Toyota thinks it will help sell any. To summarize it the best I can: a rogue cat-headed human enters a drug lab of sorts (well, an anchovy / sardine lab), fights with other cat-headed humans, steals their fish, and speeds away in a Corolla. Right.

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VIDEO: Monster.com TV Ads Miss the Mark Completely

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Monster.com recently launched a very funny and entertaining TV ad campaign in tandem with the launch of their new website. The only problem, though, is despite being hilarious the ads lack relevancy and completely miss the mark. Its as if the concept behind the TV spots was conceived 12+ months ago and that nobody has considered the sustained relevancy of such ads in this economy.

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I Only Watch the Superbowl for the Ads

Ok, no not really, but sort of. I like football and I love advertising. But here we are in the midst of a recession and Superbowl XLIII is just around the corner. Thousands of layoffs have been announced in the past 2 weeks alone and major corporations are cutting costs. So how are this years’ commercials going to pan out compared to years past?

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Video: Cindy Crawford’s 1997 Pepsi Superbowl Ad

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Remember Cindy Crawford’s Pepsi commercial? Crawford pulls up to a gas station in a red Ferrari and 2 boys lean on a fence, mouths agape, while she pumps quarters into a vending machine. She pops open the can, tips it back, and chugs it while the boys stare. And what do they say? “Is that a great new Pepsi can or what?” Instant Classic…

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Video: Perfect Example of How to Interrupt the Elusive Millennial Generation

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Marketers: I am immune to your tactics. I am smack in between the elusive X and Y Generations and I fast forward through TV commercials (I love DVR), I never listen to radio, I rarely read magazines and when I do I never notice the ads, and I don’t think I’ve ever clicked on an online banner ad in my life (well, maybe once in 1992.) I make my purchasing decisions based almost solely on brand loyalty, word-of-mouth reviews, and whim…

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Video: Allstate TV Ad = The Right Way to Advertise in a Recession

Last week contributing editor Rebecca Novack wrote a great article about why you need to maintain your advertising during a recession, in which she said, “your goal for the next year is to alter your marketing messages to show sensitivity to rising anxiety and fear of the unknown. Ads should instill a sense of control, value, and positive emotions to the consumer.” An Allstate TV ad provides a perfect example of how to do just that…

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France Bans Prime Time TV Advertising

In a purported attempt to “increase the quality of advertising,” advertisements are now banned on France’s state-run TV stations from 8:00pm-6:00am…

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