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Video

Next New Networks: TV for the Web = TV for the Win

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Next New Network’s online programming model of “TV for the internet, not TV on the internet” is a world apart from other programming platforms like Hulu TV and Slingbox.

Hulu and Slingbox make TV programs available online, but Next New Networks is TV for the internet, not TV on the internet, and instead of re-purposing Television shows for the web, they serve up micro-television networks made up of original short-form programming. NNN currently features a dozen distinct networks covering automotive, entertainment, humor, fashion, and lifestyle, with each showing 3 to 8 minute episodes, produced daily or weekly. All original. All free.

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Advertisers Ride the Coattails of the Obama Brand

I am not talking about t-shirts, mugs or bobble-head dolls. I am referring to some recent not-so-subliminal advertising from the likes of Pepsi, Ikea and Ben and Jerry’s Ice Cream. President Barack Obama’s marketing efforts have been the most influential since JKF used television to…

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VIDEO: Humans With Cat Heads Make Me Want to Buy a Toyota Corolla… Wait, What?

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I find the following Toyota TV ad unbelievably amusing, but I have absolutely no idea what it has to do with cars or why Toyota thinks it will help sell any. To summarize it the best I can: a rogue cat-headed human enters a drug lab of sorts (well, an anchovy / sardine lab), fights with other cat-headed humans, steals their fish, and speeds away in a Corolla. Right.

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VIDEO: Monster.com TV Ads Miss the Mark Completely

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Monster.com recently launched a very funny and entertaining TV ad campaign in tandem with the launch of their new website. The only problem, though, is despite being hilarious the ads lack relevancy and completely miss the mark. Its as if the concept behind the TV spots was conceived 12+ months ago and that nobody has considered the sustained relevancy of such ads in this economy.

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Video: Cindy Crawford’s 1997 Pepsi Superbowl Ad

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Remember Cindy Crawford’s Pepsi commercial? Crawford pulls up to a gas station in a red Ferrari and 2 boys lean on a fence, mouths agape, while she pumps quarters into a vending machine. She pops open the can, tips it back, and chugs it while the boys stare. And what do they say? “Is that a great new Pepsi can or what?” Instant Classic…

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Video: Stop-Motion Lego Trailer for Batman Dark Knight

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In short, this is a trailer for Batman Dark Knight that was made by shooting stop-motion video of legos. This was consumer-made, which begs the question: if ‘organic’ videos like this can generate a lot of buzz just because of their format (stop-motion… legos…), shouldn’t Hollywood capitalize on this?

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Video: President Obama’s Inauguration Speech

If you weren’t glued to your TV or the CNN.com live feed to watch the Presidential Inauguration yesterday morning then you better have a damn good excuse. I’ll be writing about the genius CNN/Facebook co-branded marketing promotion later on today, but in the meantime here’s Obama’s inauguration speech… not because I think you missed it, but because its worth listening to again.

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Video: Allstate TV Ad = The Right Way to Advertise in a Recession

Last week contributing editor Rebecca Novack wrote a great article about why you need to maintain your advertising during a recession, in which she said, “your goal for the next year is to alter your marketing messages to show sensitivity to rising anxiety and fear of the unknown. Ads should instill a sense of control, value, and positive emotions to the consumer.” An Allstate TV ad provides a perfect example of how to do just that…

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Video: iPhone in a Blender

The “Will it Blend?” viral marketing campaign has been a huge success for Blendtec, and has provided immense entertainment for viewers; blenders have never been so entertaining. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. In this video, Tom blends an iPhone into dust…

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Video: WWF Light Bulb Commercial (by Draft FCB Toronto)

Since I’m on an enviro kick today, here’s a great video created for the World Wildlife Federation (WWF) by DraftFCB in Toronto…

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Video: Recession Ad from 1991 (History Repeats Itself)

Here’s a British ad from 1991 that encouraged brands not to cut their budgets during the 90s recession. “A healthy brand can ride out a recession; by preserving its momentum it can bounce back. But in past recessions, too many companies remove a key generator of that momentum: they stopped advertising…”

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Video: Ray-Ban: Guy Catches Sunglasses with His Face

Here’s a clip of one dude throwing a pair of RayBan Wayfarer’s onto another dude’s face. Yeah, it sounds a little retarded, but was damn well executed. Somehow the fact that it’s completely fake makes it all the more admirable…

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Video: What if Marketers Were to Redesign the Stop Sign?

I saw this video way back in the summer of ‘08, but completely forgot about it until Jay H. Heyman posted it as his favorite marketing video of 2008 on All You Need is a Good Idea.

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Video: Stop-Motion MacBook

Here’s a great little stop-motion video of someone (or nobody) opening a new MacBook. It’s not an ad, just an upload to Vimeo by user Fernando Rueda but I love my MacBook and I love stop-motion videos, so wanted to share it…

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Video: New Heineken Commercial (Walk-in Fridge)

Here’s a well-executed tv spot by Heineken, aimed at the Dutch market…

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Video: Marketing Tips for Tough Times, by S. Claus

This video is freaking great.

Enjoy… after the jump.

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Video: Apple Fails Miserably with new Mac vs. PC Ad

Here are are the latest 2 Mac vs PC ads (they’ll play back-to-back). Cute animation a la the 1964 Rudolph the Rednose Reindeer tv special, but I’m scratching my head as to why Apple would take such a departure from the standard Mac vs PC commercials by not touting ANY Mac benefits…

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Video: Truth in Advertising

Depressingly yet hilariously true. Just watch it.

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Video: Happy Christmas from AKQA

With 630,000 views of this video in the past 10 days, I say AKQA might have a happy Christmas themselves. Well done.

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Video: The Machine is Us/ing Us

Unless you live under a rock you’ve probably seen this Michael Wesch’s Web 2.0 video on YouTube (7,466,000 views so far), but in case you haven’t here it is.

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