Posts tagged as:

Word of mouth marketing

How to Handle PR: A Lesson From CB2’s Near Disaster

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This week CB2 – by Crate and Barrel – failed to deliver a table to the set of HGTV’s Color Splash because it had neglected to process the transaction. CB2 then botched their chance to make amends by refusing to lend a floor sample to HGTV for 4 hours to film their final segment. In the end CB2 relented, but the damage had been done. Here’s a look at what went wrong.

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Case in Point: The Value of Word of Mouth Marketing

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Recently, I had the pleasure of volunteering for a fundraiser here in the Bay Area. We helped set up and were then told that one of the wineries sent a few cases of wine but no representative, so pouring their wine would be our job for the night. My first thought was ‘why wouldn’t you send a representative from your business to talk about your product to 300+ wine drinkers?’

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