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Word of Mouth

How to Handle PR: A Lesson From CB2’s Near Disaster

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This week CB2 – by Crate and Barrel – failed to deliver a table to the set of HGTV’s Color Splash because it had neglected to process the transaction. CB2 then botched their chance to make amends by refusing to lend a floor sample to HGTV for 4 hours to film their final segment. In the end CB2 relented, but the damage had been done. Here’s a look at what went wrong.

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